SMS Marketing For Salons: Everything You Need To Know About Marketing With Text Messaging

Salon marketing can sometimes feel like a minefield. From email marketing to social media, there are so many things that salon owners need to consider and participate in that SMS marketing can sometimes be left behind. It might not seem to be the most up-to-date and advanced avenue in your marketing plan, but SMS marketing is still valid and incredibly useful. All salons should be making the most of this easy access route of communication with their customers.

To make it as simple as possible, we’ve put together a list of our top tips for salon SMS marketing to help you prioritise this valuable marketing method.

Keep it short & sweet

Consider your audience and keep your texts short and sharp, speaking directly to your target customer and promoting only exactly the service you want to. Promotional texts shouldn’t be long-winded or vague – get to the point as quickly as you can and make sure you avoid using “text speak”, such as “u” and other text acronyms. It’s also great to make your texts personal, so if you’re using a texting system, try to add your client’s first name to each text and always sign off from the salon or the owner of the salon – yourself.

Get the timing right

You know your own customers; try to consider when would be the best time in their schedules to receive a text message. Ensuring they get the promotional text at a convenient time will hugely increase your chances of a positive response. For example, if your client base is mainly women aged 50-80 then you will most likely opt to send your text out at a different time to a salon whose client base is aged 16-30.

Customer paying for beauty treatment in a salon

Remember that texts will help reduce your no-shows

No-shows can be a killer for salons. It’s a part of the industry and will always happen from time to time, but a simple automated text message can drastically reduce your no-show figures each week. It sounds simple, but many salons are still not using an appointment text reminder service, and if you’re not, you really should be.

Ensure you proofread

If you’re creating a promotional text to send out to your client database, it might seem like a short and simple task that you can manage by yourself. However, short text captions can often be where the biggest grammatical mistake lies. So, always ensure that you get a fresh eye to read over the text and make sure there are no mistakes before you send it out. There’s nothing worse than reading it back afterwards and spotting your error too late!

A simple text message can be a fantastic way to speak directly to your customers and make them take notice of your salon. Nowadays, we all have our phones in our hands for the majority of the day, so text marketing is clearly a valuable and direct way to promote a new service or offer at your salon. Follow these guidelines to salon SMS marketing and you’ll get the very best results from your new text campaign.

What are your tips for using SMS marketing successfully? Share yours with us in the comments on Facebook and Twitter.

Salon Saver also provides insurance for salons. For further information, please visit our Salon Insurance page.

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