What Are The Best Hashtags for Salons on Instagram?

Showcasing your salon’s gorgeous makeovers on Instagram helps attract clients fast. But strategic hashtags can also help expose your photos to interested beauty lovers already following related hair, makeup and nail topics.

Finding and incorporating the most popular community hashtags lifts content visibility significantly for beauty businesses. Here are insights on discovering winning hashtags for salons along with creative examples to try.

Why Hashtags Matter on Instagram

Hashtags group images around a central topic or theme into clickable threads. Salon posts labelled appropriately then get viewable by and recommended to much wider interested audiences far beyond just your current follower base when users search those tags.

This expands reach exponentially if hashtags are included on all your feed images and Stories. Salon posts should feature a smart blend of popular general beauty interest tags along with niche phrases specifically aligned to featured services shown or offered in-salon.

Researching the Best Hashtags Strategically

Rather than guesswork, research likely hashtags readers follow for hair, nail and beauty inspiration.

Analytics tools like RiteTag analyse usage and engagement levels across millions of tags to uncover hidden gems suiting salons. Focus on mid-tier phrases with enough volume for visibility but niche enough your content stands out easily to prompt likes and follows.

Look for relatable creative phrases like #FridayHairInspo or #nailartFTW rather than ultra-generic tags attracting millions of irrelevant lifestyle images that drown out salon posts.

Optimising Hashtags in Captions

When incorporating hashtags into Instagram captions, follow best practices for visibility:

Place them at the end

List 3-5 mixed tags in one line at the bottom of the caption so the text reads clearly without interruptions.

Vary selection across posts

Avoid repeating the exact same small set of hashtags as this gets flagged as spammy. Mix hashtags into caption narratives naturally.

Use some niche, some popular

Blend specific tags with broad appeal for balance. Highlight unique services but also tap into bigger audiences.

Refine based on performance

Track respective engagement rates of varying tags you use week-to-week and refine the mix according. Strategic hashtag positioning and variety keeps your salon content visible and engaging on Instagram continually.

Reinforcing Branding Through Hashtags

You can also reinforce salon branding through creating unique hashtags weaving in your business name and location. Encourage clients sharing their stunning salon treatments on personal accounts to tag these as a form of earned endorsement exposing you further.

In addition, cross-link branded tags across other social channels like Facebook to drive deeper visibility. Track their usage carefully week-to-week.

Get in touch with Salon Saver

As Instagram expands marketing impact, ensure your financial stability too with Salon Saver’s specialist salon insurance. Get in touch to discuss cover that lets you focus on captivating clients.

Dean Laming

Dean Laming is a Chartered Insurance Broker with more than 25 years insurance experience. Through various underwriting, operational and management roles, Dean has built up extensive knowledge of the hair and beauty sector and is now Managing Director of Salon Saver, part of the wider Henry Seymour Group.

All articles by Dean Laming