How to Create a Beauty Salon Customer Feedback Form (with Examples)

By Dean Laming on November 30th, 2023

As a beauty salon owner, keeping your clients happy and loyal is essential for building a thriving business. One of the best ways to understand your customers’ needs while continually improving services is by implementing a client feedback process.

Collecting feedback proactively shows you value customers’ opinions and gives you insights to make positive changes before issues escalate or clients leave dissatisfied. We cover how to create an effective feedback form along with template examples.

1 – Decide on Feedback Collection Method

First, determine how you want to gather feedback. Paper forms offer simplicity while online surveys provide more options for customisation and analytics. Tablets are also worth considering as they can streamline capturing feedback right after appointments. Choose the method(s) that best fit your salon’s preferences and needs.

2 – Craft Feedback Form Questions

Carefully compose a list of feedback ‘questions for a feedback form’ that will provide meaningful insights. Typically, 6-10 targeted questions is sufficient to avoid overwhelming clients.

Focus your salon’s ‘client feedback’ questions on key areas like:

  • Service quality
  • Staff courtesy
  • Safety and hygiene
  • Overall experience
  • Likelihood to recommend
  • Suggestions for improvement

A simple Likert scale for rating satisfaction often works well for quantifying opinions, but it is a good idea to add open-ended ‘client feedback questions’ for more detailed observations.

3 – Formatting and Design

Keep your ‘service feedback form’ visually simple and easy to complete. Use an uncluttered layout with ample white space between questions and make fonts large enough to read easily. In addition, number questions and leave space for open responses and additional comments.

4 – Introduction and Instructions

Use a short paragraph at the beginning to introduce the purpose of your ‘customer feedback form’ and provide instructions. Assure clients there are no right or wrong answers and you appreciate open, honest input.

Let them know feedback is reviewed regularly and helps continually enhance their experience. Also, indicate roughly how long the form takes to complete.

5 – Client Information

While feedback can be anonymous, adding fields for basic client information like name, date of visit, services received etc. allows you to track feedback by customer and appointment. This aids follow-up if needed.

Let clients know information is solely to match feedback to the right visit and will be kept confidential.

6 – Thank You Statement

Conclude your beauty salon ‘feedback form sample’ by thanking clients for taking the time to share feedback. You could also offer an incentive like entering completed forms into a monthly drawing for a gift certificate to encourage participation – especially when introducing your new form.

7 – Client Feedback Form Examples

Here are a few sample question sequences to illustrate how you might structure your own ‘simple client feedback form’:

Example 1

  1. On a scale of 1-5, please rate our staff’s friendliness.
  2. On a scale of 1-5, please rate your satisfaction with the cleanliness of our salon.
  3. On a scale of 1-5, please rate the overall quality of your services today.
  4. How likely are you to recommend our salon to friends and family? (scale 1-5)
  5. Do you have any other feedback for how we could improve your experience?

Example 2

  1. What service(s) did you receive today? (checklist)
  2. Please rate your satisfaction with the following:
    • Courtesy of staff
    • Skills of your stylist/technician
    • Wait times
    • Cleanliness
    • Value for money spent (scales 1-5 for each item)
  3. What did you like most about your visit today?
  4. Do you have any suggestions for improving your future visits?
  5. How likely are you to recommend our salon to a friend? (scale 1-5)

Example 3

  1. On a scale of 1-5 please rate your satisfaction with:
    • Booking ease
    • Staff friendliness
    • Wait time
    • Stylist/technician skills
    • Treatment explanation
    • Comfort and care
    • Results
    • Value
  2. What could we do to improve your experience next time?
  3. Would you recommend our salon to family and friends? (Yes/No)
  4. Please share any other feedback so we can better serve you:

8 – Review and Analyse Feedback Strategically

Once you begin collecting client input using your ‘customer feedback form template’, be sure to review and act on it. Look at feedback across your customer base for themes around areas like service consistency, strengths or weaknesses. Follow up immediately if any feedback indicates an urgent issue.

Also, track metrics over time like your average satisfaction rating and recommendation likelihood percentage. This will reveal whether changes you implement actually improve client perceptions.

Protect Your Beauty Salon with Salon Saver

Implementing an effective system to solicit customer feedback will provide insights to refine operations and exceed client expectations. However, meticulous service is only one aspect of sustaining a successful salon. You also need comprehensive protection.

Here at Salon Saver, we offer customised salon insurance policies designed specifically for hair, nail and beauty businesses. Our coverages protect against risks like theft and property damage while also providing liability protection.

With us, you get affordable premiums and support from specialists who understand the needs of modern salons. Contact us today to safeguard your business for long-term success.

Dean Laming

Dean Laming is a Chartered Insurance Broker with more than 25 years insurance experience. Through various underwriting, operational and management roles, Dean has built up extensive knowledge of the hair and beauty sector and is now Managing Director of Salon Saver, part of the wider Henry Seymour Group.

All articles by Dean Laming

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