Location Matters: Choosing the Perfect Spot for Your Salon

By Dean Laming on February 28th, 2024

Choosing the right location is one of the most critical decisions when opening a new hair salon. The space you pick will impact everything from the number of potential customers to how much rent you pay each month.

 

While cheaper locations may seem appealing, they can actually deter new clients. Similarly, spots with heavy foot traffic won’t translate to bookings if the area lacks your target demographic.

 

Carefully assessing locations requires a blend of logical thinking and intuitive judgement. You need to balance factors like rental costs and competition levels with lifestyle considerations that dictate neighbourhood demand.

 

Define Your Ideal Area Profile

Rather than touring random vacancies with rental signs, start by assessing ideal neighbourhood traits aligned to your target clientele like:

Demographic fit

Are household incomes, age distribution and population density favourable? Research census data.

Area traffic patterns

Is the area conveniently accessed by cars and foot traffic? Watch traffic flow at various times of the day.

Local amenities

What other retail, restaurants and services surround the location that might complement your salon?

Parking availability

Is adjacent, affordable parking readily available without frustrating time limits? Confirm off-peak and weekend access too.

Safety and upkeep

Does the location appear clean, well-lit and secure for both day and night visits? Pay attention to details.

Verify Visibility and Access

Beyond neighbourhood fit, assess visibility and access elements influencing discovery and convenience factors that attract first-time customers to become loyal regulars.

Street exposure

Choose a site on a street corner or in a row of shops as this makes your salon branding and displays visible to pedestrians. Tucked away spots inside buildings are harder to find, decreasing walk-ins.

Web searchability

Claim and optimise free business listings on Google, Facebook and other directories, geotagging the exact location for local search discovery.

ADA compliance

Accommodate clients with disabilities needing ramps, wide corridors or ground floor access meeting requirements.

Convenient hours

Offer appointment flexibility with early morning, evening and some weekend availability options catering to office schedules.

 

Validate Preliminary Client Interest

Before signing any lease, directly test appeal of shortlisted areas by:

Interviewing neighbourhood focus groups

Chat up mothers, young professionals and relevant demographics around the salon they would prefer locally.

Assessing competitors

Visit nearby salons analysing their clientele, busyness and services for clues on local demand.

Running social media ads

Geo-target trial ads to surrounding zones with downloadable offers to quantify interest.

Use findings to strengthen or rethink location options under consideration through an evidence-based lens.

 

Secure the Future through Salon Insurance

Once you have identified the prime site based on these factors, secure your vision long-term through Salon Saver’s industry-specialised salon insurance. From comprehensive liability and property damage cover to potential exposures like flood, theft and employment disputes, our tailored policies protect against risks threatening your livelihood.

 

Get a quote suited to your unique business needs and position your new salon for prosperity. We protect what you build, allowing you to focus on client care instead of worrying over disasters.

Dean Laming

Dean Laming is a Chartered Insurance Broker with more than 25 years insurance experience. Through various underwriting, operational and management roles, Dean has built up extensive knowledge of the hair and beauty sector and is now Managing Director of Salon Saver, part of the wider Henry Seymour Group.

All articles by Dean Laming

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