Nail Art Trends to Watch in 2023 (And Beyond)

By Dean Laming on November 30th, 2023

As a nail salon owner, staying ahead of the latest nail art trends is crucial for attracting clients and showcasing your skills. While classic looks like the French manicure never truly go out of style, new and exciting designs emerge each season that capture attention.

By mastering chic nail art ideas and inspiration, your technicians can wow customers and keep them coming back for more.

Abstract Nail Art

Abstract nail designs will continue trending since they allow for incredible creativity and self-expression. Rather than replicating images, abstract art uses shapes, colours, textures and patterns in imaginative new ways.

Some cool abstract nail ideas include combining matte and glossy finishes, using negative space, layering colours and shapes or playing with marbling effects.

Minimalist Nail Designs

In contrast to over-the-top options, clean and minimal nail art will also rise in popularity for showcasing effortless elegance. Less is more with these chic nail looks featuring subtle details like thin lines, small shapes or sparse patterns.

Neutral palettes keep the focus on precision technique with minimalist nail art. Leave plenty of negative space or try a sheer wash of colour on some nails to let others with delicate designs take centre stage.

Ombré Nails

The ombré effect remains a top request for seamlessly blended colour gradients. Customise this trend with colours that complement each other or opt for a single hue that fades out at the tips.

Added details like metallic accents, nail art shapes or rhinestones can make ombré nails extra eye-catching. Use shades specific to each client’s skin tone for most flattering, natural-looking ombré manicures.

Textured Nail Effects

Nail art adding dimension with textured accents like 3D gel, foil, flocking powder, sequins, beads, glitter or crushed shells will stay popular. These elements introduce tantalising texture and shine.

Use textured adornments sparingly for maximum impact. Spread them out across the hand or cluster them as the focal point on one feature nail.

Speckled Accents

A chic, subtle take on nail art is using speckles as garnish. Small flecks of colour, glitter, foil, rhinestones or other elements dispersed randomly across nails add delicate interest.

You can freestyle speckles or group them more densely as an accent.

Choose speckle colours to align with the main nail shade for cohesion.

Digitally Inspired Nail Art

Pop culture and technology increasingly influence manicure inspiration. Expect to see references to popular video games, apps, memes, movies, songs and other digital trends translated into nail designs.

Younger clients especially will request tie-ins to favourite media. Staying knowledgeable about what’s trending online ensures you can oblige digitally inspired ideas.

Negative Space Nail Art

Also called reverse French or the glass effect, negative space manicures focus on the bare nail itself as the primary design feature. After base colour, the tip area is etched away to reveal an inverted French tip shape or creative pattern in the nail bed.

This modern, edgy look plays with proportion in an unexpected way.

Protect Your Salon with Insurance from Salon Saver

From minimalist to maximalist, these nail trends offer endless possibilities for customised creativity. By mastering what’s new and now in nail art, technicians can expand their repertoire and entice clients.

Along with keeping up on trends, smart salon owners know protecting their business is essential. As leading nail salon insurance specialists, Salon Saver offers tailored coverage options to fit your needs.

Our policies help shield your salon from expensive risks like property damage, theft, liability claims from customers or employees, business interruptions and more. Clients have peace of mind knowing you’re properly insured.

Contact us today to discuss insuring your nail salon. That way, you can focus on the fun, creative part – designing showstopping nails your clients will love.

Dean Laming

Dean Laming is a Chartered Insurance Broker with more than 25 years insurance experience. Through various underwriting, operational and management roles, Dean has built up extensive knowledge of the hair and beauty sector and is now Managing Director of Salon Saver, part of the wider Henry Seymour Group.

All articles by Dean Laming

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