Should I Invest in SEO for My Hair Salon?

By Dean Laming on January 23rd, 2024

In the digital age, prospects search online for local salons when they need a fresh cut, colour refresh or smoothing treatment. Without website visibility, you miss out on this huge client acquisition channel.

Boosting search engine rankings through search engine optimisation (SEO) is invaluable for beauty businesses wanting to attract nearby clients browsing for their next hair appointment. Here is what salon owners need to know about SEO:

What Exactly is SEO?

SEO or search engine optimisation refers to strategies enhancing how high websites rank on Google, Bing and other search engines for relevant keyword phrases tied to offered products and services.

The goal is gaining visibility on page one organic search listings for terms potential prospects use when looking for hairdressers so that your salon appears prominently.

Rankings depend largely on technical website health and content quality signals search algorithms monitor, but specialised ongoing tactics boost positions further.

Why Does My Salon Need Great SEO?

Emerging ahead of competitors for strategic search phrases is the best way to connect your salon with local searchers who match your ideal client profile.

Consider that 77% of prospects search online to find stylists nearby for their needs. High visibility when they lookup terms like “best hair salon in Manchester for balayage” or “Afro hair salon specialising in protective styles near me” lets you engage this qualified website traffic rather than competitors.

Given how many new clients turn to Google, SEO is indispensable for growth today alongside word-of-mouth referrals and social media. Standing out here ensures customers find and choose you first.

What Makes for Effective Hair Salon SEO?

Core elements that strengthen site visibility include:

Optimised website copy

Feature services, products and specialities using consistent keywords naturally in page content, highlighting benefits that compel clicks for bookings.

Profile and review building

Claim and update key local listings, such as Google My Business, ensuring all details appear accurately to build trust.

Link-building

Secure reputable websites link back to your site which signal expertise to search algorithms monitoring authority. Guest blog outreach can generate relevant links.

Technical site health

Site speed, responsiveness on mobile devices, and overall search crawling friendliness are hugely important.

Actionable SEO Strategies for Hair Salons

With the core foundations set, an ongoing SEO plan helps in achieving lasting rankings growth:

Target multiple precise keywords

Research terms clients use around services, products and location when searching for salons like yours. Tailor content and tags optimising for each.

Update website copy regularly

Refresh content highlighting seasonal looks and new service launches that prospects search around. This shows authority.

Run occasional promotions

Limited-time specials prompt search spikes around relevant deal terms driving traffic. Capture searcher details for marketing.

Monitor analytics and rankings

Analyse visitor numbers, site clicks and call bookings to gauge the impact of SEO. Track rankings weekly ensuring sustained progress.

Why Choose Salon Saver?

Comprehensive hair salon insurance gives essential protection as you grow your brand online through SEO and offline. Our cover shields your business from the impact of damages, liability claims or income losses so you can keep clients happy.

With tailored protection from Salon Saver, you get to focus all efforts on captivating more clients through search without financial worry if incidents occurred. Contact us today to discuss customising protection for your specific risks.

Dean Laming

Dean Laming is a Chartered Insurance Broker with more than 25 years insurance experience. Through various underwriting, operational and management roles, Dean has built up extensive knowledge of the hair and beauty sector and is now Managing Director of Salon Saver, part of the wider Henry Seymour Group.

All articles by Dean Laming

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