Social media marketing is an absolute must-have for every modern salon today. Not only can it be a totally free platform to market yourself and your stylists, but it’s also a fantastic way to create new and dynamic marketing material and get it out in front of a targeted audience set instantly.
However, when it comes to the social landscape, it’s overcrowded and saturated in every industry, including salons. Therefore, it has become increasingly important to work on ways to set yourself apart and to seriously stand out from your crowd of close competitors.
These are our top 8 salon tips to make the most of social media.
From Instagram to Facebook to Pinterest, there are a lot of options when it comes to social media platforms for your business. Our advice is to be selective about which ones you choose. It’s much better to be fantastic and consistent at one or two channels, than to be sporadic and intermittent on all of them. Choose your top two channels (often Facebook and Instagram) and get really good at them before moving on to more.
It sounds simple but your profile is so important on social. If you manage to get someone to click your page or profile for the first time you need to ensure you have every piece of information they might need directly and quickly. Ensure you have instantly accessible contact details, a great and concise “about us” pitch and a clickable link to your website (which should, by now, be mobile-friendly!).
Tone of voice
Personality online is important and you want it to remain consistent with your in-house tone of voice. By thoroughly knowing your brand inside and out, as well as your target customer, you can keep this steady and constant, which allows your followers to really get to know you.
Content is king
It’s now a commonly used marketing phrase but it couldn’t be more relevant here. Giving your followers relevant and valuable content through your social media pages is absolutely essential; it gives people a reason to follow you.
Offering social exclusive discounts is a great way to make your followers happy but there are also many other ways to offer value to them. Guides, tips, before and after pictures, hair and beauty inspiration and interesting or funny facts are some of the ways you can add real value to your posts.
Content posting that requests your follower’s engagement is also important. Questions, tag a friend posts and competitions are all ways you can get your audience involved in your conversation.
Don’t get stuck in your own world. Make your posts relevant and interesting to ensure they get noticed by your audience. Using relevant hashtags and talking about recent pop culture and celebrity inspiration are just a few ways to ensure your page stays contemporary and pertinent.
Be real & engage
Let your followers know that you’re actually real. By chatting back to commenters, starting conversations with followers and answering all questions, you are letting your audience know that you’re really there and interested in them. This will set you apart from other salons that aren’t so involved in their social media, including some of the bigger chains and salon giants. This is a time-consuming task, but will really set you apart from the competition.
Paid social strategies
This one is entirely up to you. Almost all social channels now offer paid advertising options. You can start with a very small daily/weekly budget and increase as you see return on your investment. By utilising these paid strategies, you can target your audience to location and demographic, ensuring that your posts and ads get in front of as many relevant people as possible, for a relatively small investment. When you compare paid social fees to old-fashioned magazine and billboard advertising, the investment really is worth it.
Consistency is key
Consistency is going to be your very best friend. On all platforms, regular posting of consistent images and content is the best way to build a successful social media profile. Make your social posting a priority, rather than an afterthought.
It might seem overwhelming but using social media to your advantage should be a day-to-day priority for every business now. It has a proven success record and the majority of its functions are absolutely free. A free marketing tool as powerful as this? You’ve got to make the most of it.