Exploring the World of Permanent Makeup: Benefits and Considerations

By Darragh Timlin on November 7th, 2023

Permanent makeup, also known as cosmetic tattooing or micropigmentation, is a growing beauty treatment that involves tattooing pigment into the skin to create semi-permanent makeup effects.

For salon owners considering expanding into permanent makeup services, there are many factors to weigh regarding the benefits and considerations of this niche.

What is Permanent Makeup?

Permanent makeup involves using a handheld machine with attached sterile needles to implant microscopic pigment into the upper dermal layer of skin. Common areas for permanent makeup include eyebrows, lips, eyes, and facial contours.

Unlike body art tattoos that go deeper into the skin, permanent makeup only penetrates the epidermis. The results appear more subtle like conventional cosmetic makeup applied to the face.

However, the pigments are embedded into the skin for long-lasting effects that enhance eyes, brows, and lips. With repeated touch-up sessions, the semi-permanent tattoos can last 1-5 years before fading.

Top Benefits of Permanent Makeup

There are many advantages permanent cosmetic tattoos can offer clients:

Time Savings

With permanent brows, eyes, and lips, clients save significant time not having to apply makeup daily. Busy professionals, new mothers, or those with vision impairments can benefit enormously from the convenience.

Always ‘Camera Ready’

With permanent makeup, clients can always look photo-ready for selfies or video calls. Brows, eyes, and lips will look defined and styled at all times, allowing people to look awake and polished without makeup.

Enhances Natural Features

Carefully designed permanent makeup enhances clients’ natural features beautifully. Brows get perfect shape and symmetry, lips can gain pretty fullness and definition.


Permanent makeup artistry is completely waterproof and sweatproof. Clients can exercise, swim, or get caught in the rain without cosmetics smudging or running. It provides freedom and confidence.

Saves Money Long Term

Although permanent makeup applications require an upfront investment, they save money over time. No more purchasing brow pencils, eyeliners, mascaras, lipsticks repeatedly.

Medical Benefits

Those experiencing hair loss, alopecia, tremors, vision loss, or other medical conditions making makeup application difficult can benefit immensely from permanent solutions.

Considerations for Permanent Makeup Services

While permanent makeup offers advantages, salon owners should weigh some key considerations first:

Training and Licensing Needs

Specialised permanent makeup training is required to understand techniques, pigment properties, colour theory, and anatomy. A licence or certification proves artists are qualified to safely perform procedures, so ensure all staff complete training.

Safety and Sanitation Vital

Strict sanitation and disinfection protocols must be followed to prevent infections when puncturing skin. Equipment that penetrates the skin must be carefully sterilised.

Skin Reactions

Although rare, some clients may experience minor skin reactions to pigments or have sensitivities to products used during procedures. Artists need education on potential risks and appropriate pre-testing.

Liability Factors

There are some liability risks to providing permanent makeup. Ensure your beauty salon insurance policy covers potential issues clients may experience.

Realistic Expectations

Clients must understand permanent makeup does fade over time and requires periodic touch ups. Set realistic expectations about longevity and maintenance needs for best satisfaction.

Protect Your Salon With Insurance from Salon Saver

Permanent cosmetics can be an attractive niche, but it is important to weigh the benefits and considerations carefully before expanding into this growing beauty sector.

At Salon Saver, we provide tailored insurance policies to protect beauty salons. Our coverage protects your business from risks and liabilities and with many years insuring the beauty industry, our experts can advise you on protecting your permanent makeup venture.

Contact us today to discuss your insurance needs.

Darragh Timlin

With over 25 years’ experience, Darragh is an expert in all things insurance. Starting his career in commercial property underwriting, Darragh has worked for a number of global insurers and is now Managing Director of Salon Saver, part of the wider Henry Seymour Group.

All articles by Darragh Timlin

Leave a comment

Our Reviews

4.9 / 5 Based on 6278 Reviews*

All very quick and easy

Reviewed 1 week ago

Highly recommend by a beauty therapist of mine!!

Reviewed 1 week ago

Easy site to use and very competitive cost. Thank You

Reviewed 2 weeks ago
Leave a review
This website is intended for customers based in the UK and is therefore subject to the UK regulatory regime(s). © Copyright 2024 Salon Saver | Salon Saver and Henry Seymour & Co. are trading names of Barkdene Limited which is authorised and regulated by the Financial Conduct Authority (FRN 303965) for our insurance distribution and credit broking activities. Barkdene Limited is a credit broker not a lender. You can check this on the Financial Services register. Registered in England No 1842617. Registered Office – Chancery House, St Nicholas Way, Sutton, Surrey, SM1 1JB. All rights reserved.
*Reviews taken from our sister site Salon Gold
Redirecting you to Salon Gold, our sister website for salons, hair and beauty professionals.